UPDATED: 20 September 2016

A

s a design and advertising service provider it’s our objective to ensure that our clients make more money than they have spent with us; otherwise, what’s the point? While all projects differ, we fairly predict that all of our clients get at very least a 4:1 return on their investment with us. While it’s an incredibly simplistic outlook, a client of which spends £1,000 should pull in £4,000 back at the very least.

Our entire approach is research based and methodically focussed. We use our experience to help our clients achieve good returns on their investment. We spend countless hours researching our client’s industry, business but most importantly, customers. Every industry is different and each and every company resonates with customers on differing frequencies which is why we test, monitor, evaluate and repeat. As they say; perfection takes time and the reality of the matter is that nobody ever really reaches perfection but continually pushes boundaries to improve. Getting the right mixture is a medium to long term process and that time costs money.

According to the 2015 Agency Survey the average agency hourly rate is a staggering £86 per person involved which is unaffordable to a great deal of small to medium enterprises throughout the UK, especially when you consider you might have a mixture of 3+ people working on a single large project at any one time. Makeway & Co can afford to charge a much cheaper hourly rate due to the fact that we have cut major overheads and in a lot of cases work remotely so we can set a price point that is more in line with what SMEs can afford

However there are plenty of freelancers and ‘agencies’ that offer to build large websites for a mere couple hundred pounds, which if you do the math, means they have to cut some serious corners in order to make a margin. Websites usually have a simple objective; to make the company money and while many businesses choose to go down the super cheap option it poses a salient question. Have they saved money or wasted it? It’s usually the latter.

What’s the chance that a website built on a tiny budget and so little time and attention would reap positive returns on investment?

If we were to be completely honest, we want to do great work; great work that makes our clients money and this simply isn’t always possible on small budgets and with great regret, we have to turn down work with some potential clients for this very reason. I could write a million comparisons but sometimes we just have to manage realistic expectations as not all budgets allow for the level of service and ultimately, success that they’re after.

There will likely always be a place for budget websites and DIY solutions but when buying or building for success you can be sure that you won’t be winning any Grand Prixs without the right experience and team behind you.